Biographies
Chris Worsley
Chris joined EMB in May 2007 as Marketing Director to spearhead the marketing strategy supporting EMB’s continued international expansion.
Chris’s background includes working for blue chip companies such as Mercedes-Benz, IBM and Shell as well as her own independent consulting company. At IBM she had a highly successful sales career cumulating in the President’s Club in 1992.
She also ran a consultancy team before moving into sales operations across Europe and then marketing, becoming responsible for global campaigns. She was recruited by Shell in 2001 to establish the Marketing function for Kalido, a software start-up specialising in data warehousing and analytics that was spun out of Shell in 2003. On leaving Kalido in 2005, she set up her own management consultancy before joining EMB.
Chris has an MBA from Henley Management College and a BA from Southampton University.
Chris brings extensive experience across sales, business development and marketing, contributing specific expertise in
• Strategy development
• International marketing
• The software industry
• Marketing consultancy services and solutions
• Channel and partner management
• Building brand awareness
• Marketing management