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Price Optimisation
“We believe that sustained advantage for our clients comes from tailoring the solution to meet the specific requirements and business objectives of the company. Our knowledge transfer programme also assists in embedding the capabilities within our clients’ organisations.” EMB Director, Stephen Jones.

Download our Price Optimisation Solution Brochure - We can help improve your business performance by maximising the value of existing customers and sales enquiries.
EMB are able to offer broad-based strategic advice on price optimisation issues in addition to market-leading software tools and technical analysis. EMB can support you with:
- Strategic pricing advice, readiness assessment and optimisation foundation activities, regulatory issues and managing cultural change
- Advice on revised control cycle activities, roles and responsibilities, optimisation risk management and MI
- Rapid implementation interim optimisation solutions, delivering quick-win performance uplift and proof-of-concept support for further investment
- Building or refining technical optimisation components, including risk premium and price-elasticity of demand models. Emb are able to deploy novel proprietary elasticity modelling techniques, using the market-leading emblem software in conjunction with other analysis tools
- Identifying distinct customer price-elasticity segments, and customer profitability analysis
- Providing software tools, and embedding these into the control cycle process, Implementation support, training and knowledge transfer
The EMB Difference Non-Life insurers and intermediaries worldwide choose EMB’s price optimisation solutions because of: - potential loss ratio improvements of up to 3% at unchanged business volumes, representing double-digit percentage increases in portfolio profits
- solutions and tools developed specifically for non-life insurers, addressing their particular needs and issues, and which can easily be tailored to your organisation:
- flexible targeting of strategic volumes and profits KPIs, including volume-uplift scenarios - a unique, customer value-based optimisation approach - an effective multi-year optimisation approach - flexible definition of insurance-specific profit contribution functions - flexible constraint definitions - allowance for product cross-holdings - scenario-testing and detailed impact analysis - sophisticated predictive price-elasticity models, combining GLM and other techniques - renewals and new business optimisations within a consistent strategic framework - experienced advice around common practical implementation and change issues, including optimal design of table-based solutions - our end-to-end software solution, incorporating familiar market-leading tools such as EMBLEM and Rate Assessor, alongside EMB Optimiser
- scope for progressive implementation, leading the client along an achievable optimisation “roadmap”, from effective simple approaches to full individual risk mathematical optimisation
- a successful implementation history, supported by case studies, within many territories, across multiple distribution channels, for both Motor and Home business
- EMB’s commitment to full knowledge transfer – no “black boxes” or costly ongoing consultancy commitments
- access to thought-leading EMB consultants with reputations for delivering practical, leading-edge pricing solutions
To learn more about EMB’s experience in implementing leading-edge insurance price optimisation solutions, please contact Mike Brockman, Peter Lee or Stephen Jones.
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